Privacy Policy

How We Use Your Personal Information

We collect, use, disclose, and otherwise process your information, including your personal information, for the following purposes:

 

Provide and Improve our Services, Customer Services and Support Purposes:

  • To provide you with and maintain our Sites and Services.
  • To respond to your questions or comments regarding our products, and to communicate with you about your inquires.
  • To provide our Services to you, including financial incentives where proper consent has been given.
  • To develop and improve new products, features, content, or services.
  • To address problems and review the usage and operations of our Sites and Services or business.
Marketing, Advertising, and Communications:

  • Where permitted by applicable law, to contact you with information, newsletters, and promotional materials, including special offers promotions and other information we think may interest you from and about us or on behalf of our partners and affiliates.
  • To provide you with customized content, targeted offers, and advertising on our Sites, on other sites, or via email or text message, as permitted by applicable law.
  • To associate your activities, customize content or tailor advertising across different devices and browsers that you use to access the Services (for instance, computers, tablets, mobile devices, applications, and websites).
  • To send you alerts or other communications via SMS messages or other media or networks.  You may opt-out of such communications at any time by following the opt-out instructions contained in the email or SMS you receive. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional emails about your account or any Services you have requested or received from us.
Analytics and Research:

  • For research and analytic purposes, such as to understand usage and activity trends and other statistical purposes, such as what products are most popular.
  • To create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • We also may use data in aggregated form to determine relevant advertising and to evaluate the success of our advertising campaigns.
  • We also may disclose data in the aggregate with other entities to assist us with these purposes or for their own use.
Protecting Company Rights, Security, and Interests:

  • To protect the security or integrity of our Sites and our business and the safety, rights, property, or our security, the Services, any other entity, or the general public.
  • To detect, prevent, or otherwise address fraud, security, or technical issues.
  • To prevent or stop activity that we consider to be, or poses a risk of being, an illegal, unethical, or legally actionable activity.
  • To use as evidence in litigation.
Legal Compliance:

  • To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding.

Online Advertising

As described above, the advertisers and ad networks we work with may use technology such as cookies and web beacons/pixel tags, or flash cookies when they advertise on our or external websites to provide you relevant advertisements based on your online behavior, search activities on our site and on other Sites, and demographic information relevant to your general location, so that the advertising you see on our Sites closely reflects your interests and needs.

Custom Audiences and Matching

We may disclose certain information (such as your email address) to other parties – such as Facebook (more info on Facebook Custom Audience here) so that we can better target ads and content to our users, and others with similar interests on these external platforms or networks (“Custom Audiences”). We may also work with ad networks and marketing platforms that enable us and other participants to target ads to Custom Audiences submitted by us and others. If you would like to opt-out of being included in our Custom Audiences going forward, contact us and we will opt you out of our future Custom Audiences.

Interest-based Ads

We work with others (“ad companies”) to display more relevant advertising on our Services, and to manage our advertising on other sites, mobile apps and online Services. In order to display more relevant ads on our behalf and others, these ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information on our Services, on other sites and across different devices, which may be linked with certain offline data they may also collect IP address, device ID, cookie and advertising IDs, and other identifiers, general location information, and, with your consent, your device’s geolocation information. These ad companies may use this information to provide you more relevant ads and content and to evaluate the success of such ads and content. As a result, our ads may be displayed to you on a search results page or on other sites.